Changes the balance between consumers and businees. How and why? If companies do not follow the provisions of GDPR, they could be liable to payment of a fine amounting to 4% of thir worldwide turmover. That is power indeed.!If you would like furher info on this, do let me know, and I will try and oblige. I had a situation where I was extremely gullible and ended up with 3 parrallel subscriptions for Broadband and TV, each for a period of 2 years. I used GDPR to get these agreements cancelled at zero cost to myself, pointing out that failure to comply could lead to a substantial fine, 4% of turnover.